Ventura County Coast Bridges Tourism and the Music Industry, Positioning Ventura County as a Creative Destination for Artists, Makers, and Innovators
"Music and travel share a universal language. Both inspire, connect, and create unforgettable experiences. Our presence at NAMM allowed us to introduce Ventura County Coast as more than just a getaway—it’s a place where creativity thrives."
Brian Tucker, CEO, Ventura County Coast
“Oxnard’s unique climate and vibrant local community create the perfect environment for innovation and craftsmanship, which is evident in the quality of DW Drums. The area's natural beauty and welcoming atmosphere not only inspire creativity but also make it a fantastic destination for travelers seeking both relaxation and adventure.”
Connor Lombardi, Brand Manager, DW Drums
"The inspiration to build and create is found in our oceans and rugged mountain tops. Jennings Guitars gives me the opportunity to combine my love for music with the beauty of the Ventura County coastline."
Chad Jennings, Founder, Jennings Guitars
"VCC’s presence at NAMM was a perfect example of how they elevate Ventura County’s creative economy. By featuring our music instrument makers and local talent, they not only supported our businesses but also introduced our region’s distinct vibe to a worldwide audience."
David Yoshitomi, County of Ventura Arts & Culture Manager
ksilva@venturacountycoast.com
About Ventura County Coast:
Ventura County Coast (VCC) is where California’s relaxed coastal charm meets endless adventure. Encompassing the vibrant cities of Camarillo, Oxnard, Ventura, and Port Hueneme, VCC invites travelers to experience wide-open beaches, incredible year-round weather, and a welcoming atmosphere just an hour north of Los Angeles. Administered by the Ventura County Lodging Association (VCLA), the VCC brand represents more than 60 lodging partners and destination marketing organizations dedicated to attracting both business and leisure travelers. Follow VCC on Instagram at @venturacountycoast or visit www.venturacountycoast.com.
About National Association of Music Merchants:
The National Association of Music Merchants (NAMM) is a global leader in the music, sound, and event technology industries. Best known for its annual NAMM Show, the organization brings together musicians, educators, industry professionals, and innovators to showcase the latest in musical instruments, pro audio, and live entertainment technology. NAMM is dedicated to strengthening the music industry through advocacy, education, and fostering connections that drive creativity and business growth. Learn more at www.namm.org.